Marketing

      Details: Strategic Marketing (Second Edition) is a thoroughly revised and restructured textbook. With emphasis on logical sequencing of contents, the new edition is more comprehensive and contemporary. Chapters and sections have been reorganised and new topics have been incorporated at appropriate places, which makes the book appear...

        Details: GURU GOBIND SINGH INDRAPRASTHA UNIVERISTY DELHI BACHELOR OF COMPUTER APPLICATIONS (BCA)  

  Binding: hardcover Number Of Pages: 487 Release Date: 08-09-1999 Details: Product Description This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits...

        Details: Dawn Iacobacci' s Marketing Management provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. Marketing Management reflects the...

      Binding: Paperback Number Of Pages: 460 Release Date: 18-01-2013 Details: Macro Econ, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations and surveys and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It...

EY FEATURES 1.) Including Indian case studies with new age businesses 2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding 3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts 4.) Chapter-end summary for a comprehensive and quick review. HIGHLIGHTS OF...