Marketing

Author: Shaw, JohnBrand: RoutledgeEdition: 4Binding: PaperbackNumber Of Pages: 620Release Date: 05-08-2004Details: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same...

  Brand: McGraw-Hill Education   Binding: paperback Number Of Pages: 568 Release Date: 06-08-2020 Details: Built to focus on what matters most in today’s high-tech, globalised world, The second edition of digital marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book...

    Details: Meant for undergraduate students of BCom Hons and BCom of all colleges and universities under NEP Languages: English

    Details: This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, specialists in marketing, policy makers and those interested in the welfare of the farmers can benefit from this book.Contents: Agricultural Marketing - Definition...

    Details: Warren Keegan's seventh edition of Global Marketing Management maintains its authoritative position as the invaluable text for MBA students studying international marketing/global marketing. Comprehensive coverage of topics from the fundamental concepts to the contemporary opportunities and challenges of e-marketing, makes the book an indispensable reference tool for...

      Details: About the Book: E - Marketing This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective. New...

      Details: Strategic Marketing (Second Edition) is a thoroughly revised and restructured textbook. With emphasis on logical sequencing of contents, the new edition is more comprehensive and contemporary. Chapters and sections have been reorganised and new topics have been incorporated at appropriate places, which makes the book appear...

        Details: GURU GOBIND SINGH INDRAPRASTHA UNIVERISTY DELHI BACHELOR OF COMPUTER APPLICATIONS (BCA)  

  Binding: hardcover Number Of Pages: 487 Release Date: 08-09-1999 Details: Product Description This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits...

        Details: Dawn Iacobacci' s Marketing Management provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. Marketing Management reflects the...

      Binding: Paperback Number Of Pages: 460 Release Date: 18-01-2013 Details: Macro Econ, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations and surveys and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It...

EY FEATURES 1.) Including Indian case studies with new age businesses 2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding 3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts 4.) Chapter-end summary for a comprehensive and quick review. HIGHLIGHTS OF...