MM: A South-Asian Perspective

Details: Dawn Iacobacci' s Marketing Management provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. Marketing Management reflects the dynamic environment facing today' s marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.