The New Strategic Brand Management (Creating And Sustaining Brand Equity Long Term)
The New Strategic Brand Management (Creating And Sustaining Brand Equity Long Term)

The New Strategic Brand Management (Creating And Sustaining Brand Equity Long Term)

  • Authour
    Jean Noel Kapferer

  • Pages
    512

  • Condition
    GOOD

  • Edition

  • Publisher
    Kogan Page India Private Limited

  • Year
    2005

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Product Description

 

 

Details: The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

 

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