Public Relations Strategies & Tactics

Author: Wilcox

Brand: Pearson India

Binding: paperback

Number Of Pages: 612

Release Date: 01-12-2009

Details: Description Public Relations: Strategies and Tactics combinesnumerous real-life case studies with core theoretical to helpstudents relate theory to the actual practice of public relations.This comprehensive text is grounded in scholarship and includesreferences to landmark studies and time-honored public relationstechniques. Written in a disarming and accessible style, thisedition focuses on the application of technology and encouragesstudents to think about creative uses of new media. For Sale in Indiansubcontinent only "On the Job: A Multicultural World" boxes feature updated real-world cases from all over the world to enable students to broaden their understanding of multicultural audiences and cultures. "On the Job: Insights" boxes explain public relations tactics and standards, as tested and approved through trade associations, major firms, and corporate departments. "On the Job: Ethics" asks students to form their own opinions regarding current ethical issues in the field, and to estimate the impact of their decisions. "PR Casebook" presents a real-life PR situation by examining the public relations choices made by well-known companies, institutions, and individuals. "PR Case Activity: What Would You Do?" gives students real-life situations to ponder and prompts them to think about the outcomes of their choices. Words of advice from notable public relations professionals reiterate important themes of the text and pique student interest. Part I: Role What Is Public Relations? The Evolution of Public Relations Ethics and Professionalism Public Relations Departments and Firms Part II: Process Research Program Planning Communication Evaluation Part III: Strategy Public Opinion and Persuasion Conflict Management: Dealing with Issues, Risks, and Crises Reaching a Multicultural and Diverse Audience Public Relations and the Law New Technologies in Public Relations Part IV: Tactics News Releases, Media Alerts, and Pitch Letters Radio, Television, and the Web Med

EAN: 9788131727430

Package Dimensions: 9.9 x 8.0 x 1.1 inches

Languages: English