MICROECONOMICS FOR MANAGERS

Microeconomics For Managers SG is a practical guide for managers on applying the principles of microeconomics in decision making. It covers the most up-to-date information available on Managerial Economics.

Microeconomics studies the various elements involved in economics, including people organisations and the factors that affect the functioning of the economy. This branch of study focuses on the behaviour and interactions of these elements and how it affects the functioning of the economy.

This book examines these elements from the viewpoint of a manager in a business organisation. Explaining many theories and models used in Microeconomics, it demonstrates how to use these to analyse and understand business problems and to come up with solutions.

This text has been developed over the course of 10 years, based on a successful course taught at Stanford’s School of Business in MBA courses. It covers modern concepts like Porter’s Five Forces, Price Discrimination, Risk Sharing and Transaction Cost Economics.