Microeconomics for Management Students

This textbook, written especially for management students, explains the essentials of microeconomics from a management perspective, The theories and concepts of consumer demand, production, costs, market structures, managerial theories of the firm are explained with cases, illustrations and models from the Indian economic environment, relevant to understanding the real world of business. The topics have been carefully chosen to explain the microeconomic underpinnings of the functional areas of management such as marketing, business policy and finance.