MANAGERIAL ECONOMICS AN INTEGRATIVE APPROACH

The economic concepts presented in market-leading Managerial Economics: An Integrative Approach show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. Features: * Chapter 2 has been completely rewritten to clarify key economic concepts and the intuition of marginal analysis, ensuring that your students have a solid understanding before progressing to other topics. Additionally, a new Appendix 2A, Math Analysis for Managers, has been added to help those students who might benefit from a quick review of basic math concepts .