Management Principles & Applications - B.Com(Hons.) [Choice Based Credit System

This book is a comprehensive, authentic & well-illustrated book on
‘Management Principles & Application’,
that tries to strike a harmonious balance between time tested management principles and their successful application in a dynamic world.
This book aims to fulfil the requirement of paper for Ability Enhancement Elective Course (AEEC) of B.Com. & Generic Elective in Commerce [Three Years (6-Semester)
 The Present Publication is the Latest Edition, authored by V.S.P. Rao, with the following noteworthy features:
[Chapter outline] Clear statement of topics covered in each chapter is given in the beginning. This essentially helps the students in chalking out a clear road map from an examination point of view
[Textual matter] The book is divided in to 24 chapter, which covers the following:
   Various functions of management
   The decision making and problem solving skills of managers
   Essential attributes that successful managers must possess
The text provided is researched-based, student friendly and eminently readable because of its racy style and easy-to-understand language. The text offers a lively commentary-in a conversational style-on the ongoing nature of real organisations and the behaviour of individuals and teams that work within them
[Contemporary examples] Complex topics on theory are presented through contemporary examples
[Latest stories, recent clippings, current themes] have been incorporated in the book
[Charts, boxes & tables] have been inserted to present the contents in a capsule format
[Chapter summary and test questions] Each chapter ends with a summary of important points, followed by test questions that help students to check their understanding of key issues
[Cases] Case studies are also provided at the end of the chapter, to develop problem-solving skills and see how theoretical concepts find expression in real life
Content of the book are as follows:
  Management: Concept & Functions
  Coordination
  Evolution of Management Thought
  Management by Objectives, Reengineering & Five Forces Analysis
  Learning Organisations & Fortune at the Bottom of the Pyramid
  Management: Challenges & Emerging Issues
  Types of Plans & Strategic Planning
  Growth Strategies
  Environment: Concept & Components
  Environment Analysis & Diagnosis
  Decision Making: Concept & Approached
  Techniques of Decisions Making
  Organising: Concept, Process & Principles
  Span of Management
  Delegation and Decentralisation of Authority
  Formal and Information Organisations
  Types of Organisation Structure
  Staffing: Recruitment, Selection & Orientation
  Training & Development
  Career Development & Performance Appraisal
  Motivation: Concept & Theories
  Leadership: Concept, Theories & Approaches
  Communication
  Control: Concept, Process & Techniques