Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design

Details: Product Description
High-profile business leaders in organizations around the world now use approaches and methods from the design world to drive breakthrough innovation and growth. How can you translate design thinking into doing in a way that will lead to bigger breakthroughs and business strategies for success? Design Works is the playbook for putting Business Design - a discipline that integrates design methods and mindsets into strategic planning and innovation practices - into action across the enterprise. Heather Fraser provides tools and tips, compelling case studies and inspiring interviews with business leaders who have used design principles and practices to tackle their enterprise challenges and map out new opportunities for growth. Through the practice of the 3 Gears of Business Design, Design Works shows you how to harness your team's collective ingenuity and unlock fresh insights, create bigger ideas faster, and translate big ideas into clear action-based strategies that will accelerate progress toward a renewed vision for your organization. Based on seven years of research and application at the Rotman School of Management at the University of Toronto, Business Design has proven to be a learnable, scalable innovation discipline that can transform the way enterprise teams rise to a challenge and shape future-forward strategies, bringing a valuable balance to conventional planning and development.
Review
Many business books claim to offer practical solutions, this one really does. Developing Leaders Issue 9: 2012
About the Author
Heather M.A. Fraser is an adjunct professor at Rotman School of Management at the University of Toronto and Co-founder of Rotman DesignWorks, University of Toronto.

EAN: 9781442613904

Package Dimensions: 9.7 x 6.7 x 0.7 inches

Languages: English