Crm At The Speed Of Light: Essential Customer Strategies For The 21St Century

Details: Customer Relationship Management (CRM) is a term that often gets associated with complexity and failure. Yet, taking care of customers is too critical to be complicated, and too important to fail. Paul Greenbergs "CRM at the Speed of Light" not only cuts through industry techno-jargon, but provides the proper perspective on CRM. Its not about software--its about bigger issues surrounding your customers and your business.. --Chris Selland, Vice President, Sell-Side Practice, Aberdeen Group; President, CRM Association. The days of tactical CRM are over. Companies are realizing that their Customer Relationship Management solutions need to be strategic. "CRM at the Speed of Light" shows how executives are realizing value from increasingly sophisticated CRM solutions that are part of an integrated suite of applications, embedded best practices, and enhanced usability. Anyone who is considering a CRM purchase needs to read this book. --George Ahn, Group Vice President and General Manager, CRM, PeopleSoft.