Business Marketing: Concepts and Cases

Business Marketing provides conceptual and contextual inputs for taking quality decisions for business marketing strategies. Comprehensively written, it provides knowledge of the vast diversity of products and markets of business marketing. The examples and cases provided in this book mirror the ground realties of Indian industries which helps the reader to deal with everyday managerial situations. The seamless treatment of concepts makes this book ideal for students from India, other developing countries as well as for anyone who wants a global outlook with an Indian perspective.