Brand Management

Brand Management

  • Authour
    Y.L.R. Moorthi

  • Pages
    172

  • Condition
    old

  • Edition
    Edition: First Edition

  • Publisher
    S Chand

  • Year

Availability: In Stock
Regular price
Rs. 300.00
Regular price
Rs. 398.00
Sale price
Rs. 300.00
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Product Description

 

Brand: S Chand

 

Details: Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.

EAN: 9788125914273

Package Dimensions: 9.4 x 6.3 x 0.3 inches

Languages: English

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