Advertising: What it is and How to Do it

Brand: McGraw-Hill Education

Edition: 3

Binding: hardcover

Format: Import

Number Of Pages: 272

Release Date: 01-07-1993

Details: Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.

EAN: 9780077077648

Package Dimensions: 8.9 x 6.0 x 0.6 inches

Languages: English