ADVERTISING

Features:

• Simple and lucid language for easy understanding.
• Extensive use of tables and figures for better understanding and clarity of concepts.
• Various examples from advertising world to relate theory to practice.
• Extensice use of 'Advertising Insights' to give detailed examples of advertising practices in the real world.
• In-depth case studies for better understanding of advertising concepts. Exercises are given at the end of case studies to help students apply the knowledge and understanding gained from case studies and to explore the topic further.

Binding: Paperback

Release Date: 01-12-2017

Details: Meant for students of B.COM and B.COM (H) OF ALL Indian Universities.

EAN: 9788193391792

Package Dimensions: 9.4 x 7.3 x 0.9 inches