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Written for the introductory communication course, Communication Works presents communication principles, interpersonal communication, and public speaking in an engaging and highly interactive manner. Its use of questions in the narrative, margins, boxes, and captions support instructors who prefer to lead a discussion-oriented course. Recognizing the challenges that our world presents... -
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Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are usually highly involved as the stakes are high. Understanding the B2B process is vital for the success of businesses as there... -
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This new edition continues to offer the readers, a complete understanding of the functioning of the whole set of banking and non-banking institutions as well as all the markets for short-term and long-term financial instruments and financial services. It places significant emphasis on recent financial reforms as updates reflecting the... -
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This textbook on operations management addresses the impact of operations decisions on the firm and emphasizes cross-functional decision making. The text provides materials of interest to general business students and operations management majors. By stressing cross-functional decision making, the text provides a unique and current business perspective for all students.... -
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"Financial Management" discusses comprehensively, all aspects of financial management under the major themes of valuation, financial analysis and planning, capital budgeting, financing capital budgeting, long-term financing, working capital management, dividend decisions, corporate restructuring, risk management and international finance. With numerous examples, illustrations, cases and exercises, along with Excel application, it... -
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uman Resource Management is a comprehensive textbook that is specially designed to meet the needs of students pursuing a Master's in Business Administration/ Postgraduate Diploma in Management. Users will find this book highly useful for its coverage of the role of the knowledge worker and the human resources manager, the impact... -
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This book provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to derivatives, forwards and futures, commodity futures, stock and index futures, currency forwards and futures, and then moves on to... -
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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of... -
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The tenth edition of Financial Management is a comprehensive and up-to-date text that presents the central themes and concerns of corporate financial management. It presents an analytical approach to corporate finance decision-making. It is the most contemporary Indian book available. It helps readers develop a thorough understanding of the theories... -
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The book seeks to capture the essence of modern developments in investments and provides a guided tour of? the intricate and complex world of investments. -
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"The twelfth edition of Strategic Management by Pearce, Robinson and Mital is based oncontemporary research in the subject. This book continues to provide straightforwardtreatment of strategic management with a practical and systematic approach. It uses aunique pedagogical model which is created to provide logic and structure to its treatmentof strategic... -
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The textbook provides state-of-the-art models, concepts, and solution methods that are important for the design, control, operation, and management of supply chain systems. Although many essential supply chain management issues are interrelated, the authors strive to make each br>Chapter as self-contained as possible, so that the reader can refer directly... -
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The text is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with... -
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Negotiation is a critical skill needed for effective management. Negotiation 5/e explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management... -
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Corporate Finance, by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful... -
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Corporate restructurings are an indispensable tool in building a new generation of re-engineered companies with the power and resources to compete on a global playing field. Written from a practical and historical perspective, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition carefully analyzes the strategies and motives that inspire M&As, the... -
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About the Book: Applying UML and Patterns: An Introduction to Object-Oriented Analysis and Design and Iterative Development, 3rd Edition This third edition presents a well-defined roadmap so the reader can move along a step-by-step process from requirements gathering all the way to code generation. The author teaches the skill of... -
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Local Area Networks (LANs) have become an integral part of communication in today's world. LAN applications are used in businesses, educational facilities, hospitals, stock exchanges, and warehouses to name a few. Forouzan's Local Area Networks offers reader-friendly, comprehensive coverage of LAN technologies, which prepares students the reader to use these technologies in... -
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Legal Aspects of Business, Seventh Edition, by Akhileshwar Pathak interfaces law with management and deals comprehensively with almost every field of law which has a bearing on business. The focus of this edition, like that of the earlier editions, is on making the teaching and learning of business laws interesting... -
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The text offers a unique analysis of the risks faced by investors and savers interacting through financial institutions and financial markets, as well as strategies that can be adopted for controlling and managing risks. -
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This well-known and authoritative text-and-cases helps students to develop the insight and analytical skills required of today's managers. Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. Instructor are allowed maximum flexibility in case assignment and organization due to the variety of... -
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Management Of A Sales Force, 12Th Edn by Spiro, Mc Graw Hill India, 2015, Paperback, 9789339221768 -
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Financial Management: Theory and Practice celebrates the 23rd Anniversary of its publication. Over these two decades, Indian business and finance have considerably changed owing to deregulation, liberalisation, privatisation, globalisation, and the ascendance of the services sector. The book has kept pace with these changes and captures the central themes and... -
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About the Author: Prasanna Chandra Dr Prasanna Chandra, Director of Centre for Financial Management, is an MBA, PhD (Finance). He has over three decades of teaching experience in postgraduate and executive education programmes. He was a Professor of Finance at Indian Institute of Management, Bangalore, for nearly two decades. He... -
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This introductory text, concise and well-written, offers students of management an excellent overview of a dynamic field called integrated logistics. The focus of the text is on basics of warehousing, transportation, inventory, packaging, material handling, operations, information systems, and organizational structure. It also provides coverage on some new, yet extremely... -
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This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral... -
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Enterprise Resource Planning (ERP) by Alexis Leon – In print for over two decades, continues to be a one-stop reference on the subject covering Basic Concepts, Benefits and Risks, ERP Related Technology, ERP Implementation Process, ERP Deployment Models, ERP Operations and Management, E-Business in ERP, and Future Directions in ERP.It... -
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Financial Accounting: Information for Decisions, 10 e is a unique blend of theory, practice, and robust financial statement analysis. This adaptation title by John J Wild and Prakash Singh focuses on imparting not just the basics of financial accounting but also imbibes skills necessary to perform. Long established as one... -
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International Marketing 2/e offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new... -
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Designing and Managing The Supply Chain comprehensively covers the fundamental principles and solution methods of this subject. It explains how to design, operate, control and manage supply chain systems and shows that intuition may help in doing these things. The structure of this edition is similar to previous versions but... -
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About the Book: Business Research Methods "This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill... -
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Key Features: The revision has been motivated by changes which have taken place post 2002, like diffusion of technology in rural markets, emergence of organized retailing, growing emphasis on services, changing demographics, focus on rural markets, emphasis on eco-fri The revision has been motivated by changes which have taken place... -
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About the Book: Introduction to Operations Research While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. The text incorporates a wealth of state-of-the-art, user-friendly software and more coverage of business applicatioins than ever before.... -
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This Business marketing text is unique in its emphasis on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. The additions and changes shows, in a realistic way, the emerging trends in business marketing practices. In particular, the following new features have... -
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Appropriate for courses in Organization Development, this new edition explores the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. The authors present a concise and comprehensive exposition of the theory, practice and research related to organization development. The Sixth... -
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Key Features: Management Information Systems, Introduction to MIS, Information Systems, Introduction to Information Systems. Updated Real World Cases : More than 40% of the Real World Cases are new to the 9th edition. These up-to-date cases provide students with in-depth business examples of the successes and challenges companies are experiencing... -
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Merchant Banking and Financial Services presents the basic concepts, functions, regulatory issues and the contemporary developments in the industry in an easy to understand manner. This text not only presents a comprehensive account of the merchant banking and financial services sector in India but also deals with its various issues... -
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Business Marketing provides conceptual and contextual inputs for taking quality decisions for business marketing strategies. Comprehensively written, it provides knowledge of the vast diversity of products and markets of business marketing. The examples and cases provided in this book mirror the ground realties of Indian industries which helps the reader...


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